I don't understand the limitations of the engine or how to make it do what I want it to do. I don't know to plan and write a campaign story with characters and dialogue and a coherent cohesive plot across multiple missions. I don't know how to design good maps. I don't know how to program cutscenes (the engine doesn't seem good for it). I didn't really know what I wanted when I was starting out.
So when I tried, the result was terrible. There wasn't a cohesive story across the planned missions and the characters and dialogue were terrible. I couldn't get the triggers to act the way I wanted because the engine clearly wasn't intended for more than a couple of extremely simple objectives per mission. None of the tutorials I consulted had any advice for programming such complicated objectives.
For example, the objective for my first mission was extremely ambitious for the engine even if it was simple in concept. The objective was to built a set number of HQs in particular locations and hold those locations. This required numerous triggers to track different things, like where it was built, how many were built, and how many were destroyed. Furthermore, I wanted to keep track of these on the interface with an HUD for the player's convience.
The engine clearly wasn't intended for anything like this. That's why every official campaign mission has simple objectives consisting largely of killing stuff or getting from point A to point B.
So I wanted recruit consultants who could help make up for my shortcomings. Someone to plan the overarching narrative, someone to implement that narrative as mission objectives, someone to plan functional and fun map designs, someone to write the characters and dialogue, etc. I am not asking anyone to make a map for me, but for people who can instruct me how to make it myself within the limitations imposed by the Starcraft engine.
Basically, I wanted to be the exact opposite of the "ideas guy" that annoys modders everywhere. I know how to use the StarEdit interface even I don't understand the ins and outs of designing maps. I wanted to surround myself with guys who put ideas to paper that I can implement practically in StarEdit with my own hands.
I only have the vaguest idea of what I want. I realize that if I want to make a campaign, the only way I will be able to do that is with the help of others who know what they need to do to get the results they want.
None.