listed first is the lowest price I've ever seen a card. If there's no 2nd price, that's what it is right now.
$90 AR 4870: high power consumption (lets call it 100%), decent gaming. I can't find these anymore. Looks like there's a few for $110.
$96 AR 5770: slightly less gaming than 4870, half the power consumption of 4870. I can only find one for $125 right now.
$130 AR GTX 460 768 MB: 10% slower than the 1 GB version due to 192 bit bandwidth. 5% less power consumption too. Can't find a good price.
$160 AR GTX 460 1 GB: Very nice gaming. 75% power consumption of 4870. (note there are cheap "SE" versions out there which are very slow)
$170 6850: 60-65% power consumption. Relatively identical to GTX 460, perhaps a bit faster on average. Nvidia games run faster on nvidia cards.
$170 AR 5850: 5% more power than 6850 and 5% faster in gaming. It's a big rebate though.
$230 AR GTX 470: 110% power consumption, 75% faster than 4870. I've seen this down to $215 with a crappy manufacturer.
$227 6870: Slightly slower than the 470. Suffers same problems as 460/6850 comparison.
$260 AR 5870: only shown here to show you what you pay for minimal gains after this price point. $30 for a card almost identical to the 6870 (5870 is a tad faster).
Right now the ~$170 range is best. If you don't do that, I'd get a 5770. nVidia has much better drivers than ATi, performs significantly better in a number of games, and has some stupid gimmicks (tesselation, 3d). ATi has more powerful cards but crappy drivers/software, somewhat better image quality (though somehow not AA/AF), and is currently in the gutter for cheating on benchmarks for 10% increase in performance. Only a few stupid gimmicks (eyefinity).
The differences in the companies are minimal at best. Dual cards are stupid and not worth it. "Planning to dual card" is even more stupid. I think you want either a 6850 or GTX 460 or 5770. Pick the card(s) you want, and I'll link you to the card(s) I found. Note that the 6850 is the newest card, and was released at $180, which then shot up to $190. The only reason I mention it now is because I found some for $170, which compete much better with the 460.
"Parliamentary inquiry, Mr. Chairman - do we have to call the Gentleman a gentleman if he's not one?"