Building it yourself [...] allows quality control.
Yes and no. Yes, it means you can pick X CPU and pair it with Y GPU for the best results for Z dollars, whereas if you were buying pre-built your only option for Y GPU might be to get Q CPU and pay Z+R dollars, when all you really wanted was X CPU and Y GPU. If that's what you mean by "quality control", then yes, but I would call that simple customization.
In terms of actual quality components, not so much. Generally if you stick to well-known brands you'll be fine, but you can still get dud batches of products (particularly GPUs). You could also buy little-known brands or low-quality components (especially power supplies, probably the worst item to skimp on) that in the long run cause you more problems than it is worth. If you're buying pre-built from a well-known company, the chances of buying dud or bad-compatibility parts is considerably lower, and if something does go wrong, the company will generally sort it out for you (under warranty etc), whereas buying pre-built you'll have to diagnose the problem and correct it yourself, or pay someone $$ to do it for you.
Also when you buy it yourself, there's odd cases where you buy products that should be 100% compatible, or at least there is no reason to believe that they won't be, but for some reason they just won't work together. This happened to my ex, with a rather bizarre experience where an 800w PSU wasn't properly compatible with his specific motherboard (after turning the PC off, sometimes it would just not turn back on unless you sat there pressing the button for 15 minutes). I had exactly the same motherboard, and it worked fine for me, just not on his one. Turns out the PSU was just slightly outside the specs, so while it worked 99% of the time, evidently there were some combinations in which it just wouldn't work. He even bought a second 800w PSU the same, and that one again didn't work with his mobo but worked fine for me. The rest of that PSU range worked fine though - I have a 550W powersupply that worked fine with his mobo, and he later bought a 700w one to replace it and that worked fine too.
If you buy a laptop, your only option is prebuilt. There are some sites which let you do some configuring of laptops, but they're still prebuilts.
Actually I did see a site a while ago that let you buy individual components and you had to assemble it yourself, like a desktop. However looking at their options I was very underwhelmed - the case in particular was a bit larger than comparably priced laptops and looked pretty ugly to me, presumably because they can't guarantee what components would be installed they had to make it bigger for cooling purposes. So realistically yes, for laptops they are pre-built, and you would need a very good reason to go otherwise.
None.