@Cardinal
Ignoring your sly comments
You have some good points
But look at it from another perspective.
A creator of a map hosting videos of his own creation is being shut down. It makes sense if his creation is something entirely similar to other games, such as Counterstrike, as you've said, and maybe named it CraftStrike or CounterCraft. But his creation is from a game of their own.
I totally agree that the name needed to be changed, I agree. But I still don't think their actions are warranted. First of all, we can assume there will be no legal actions for creating a game called "World of Starcraft" within the internal network of Starcraft itself. Secondly, and MOST IMPORTANTLY, is that they can tell the creator to change the name of the maps, and ask him to remove the videos from youtube. If he doesn't do it, then remove it by force.
The reason why I'm saying we're all blind is because we're viewing it from a company's perspective. This isn't a one way story, this isn't what they want us to think. Please also look at it from a CUSTOMER'S point of view.
If you were a loyal customer, and you have done something that have violated or infringed something, maybe by accident, or even by contempt, you still wouldn't want your work to be removed without your consent. "From a lawyer's point of view" means "legally", and "legally speaking", there are no faults of the company. But from a customer's perspectives, the company could've done a myriad of things to prevent these sort of conflicts.
All in all, the point I'm making is that they are not customer orientated, and that their actions are paradoxic from a consumer's point of view. If you want to have loyal fans, this isn't the way to go. Way to ruin a 12-year strong reputation.
Cardinal. Know this.
THE CUSTOMER IS ALWAYS RIGHT. From a Marketing point of view. But it extends far beyond that. It builds reputation and loyalty. If Rogers have a crappy customer service, next time I switch to Telus. That's that. You lose the customer. At the end of the day, sure, Rogers is still a big company. But if it continues, you'll still lose. You can't tell me that it's not simpler to just message the creator or give a warning or do ANYTHING to just
explain to him that they don't want his map to be called World of Starcraft.
Money is Black and White, but you cannot assume that customers are. There is no way that Blizzard will sustain a healthy fan base if they continue like this.
None.